It's how your practice stays active everywhere.
Contello is a platform that helps you create on-brand content and stay active across Google, Instagram, Facebook, and more. It turns one idea into posts for every channel in minutes — so keeping your practice visible takes a fraction of the effort.
More places
One idea becomes native posts for every channel patients use to find and choose an eye doctor.
Less work
The writing, the visuals, the scheduling — handled by AI. You review and approve in minutes.
Always active
A steady, on-brand presence runs in the background — so your practice never goes quiet.
From your practice to published — in minutes.
Connect your site, Google Business Profile, and social accounts once. Contello learns your practice and helps you create and publish everywhere patients look — no marketing skills required.
Connect your accounts
Add your practice website and link Google Business, Instagram, and Facebook — that's the whole setup.
Contello learns your brand
It picks up your services — exams, frames, contacts, dry eye — your patients, and your tone of voice.
Create on-brand content
Turn ideas into posts, captions, and visuals for every platform — promoting exams, frames, and recalls in your voice.
Schedule & publish
Schedule and publish to every channel right from Contello — you stay in control of what goes live.
Getting found isn't luck. It's showing up.
When someone needs an eye exam or new glasses, they pick from the top few results. The more consistently you post, the higher you rank — and the more patients choose you over the chains and online retailers. Contello keeps that engine running — every single day.
Everything you need to stay visible.
One platform for the whole content workflow — so you can skip the agency and the five other tools.
Knows your practice
Connect your website and Contello understands your services, patients, and voice — no prompt engineering.
Content for every platform
Native posts for Instagram, Facebook, LinkedIn, X, and Google Business Profile — written for each one.
Plan with a calendar
See your whole month at a glance. Drag, drop, and approve — Contello helps you keep the calendar full.
Publish everywhere at once
Create content for all your channels in a few clicks, then schedule or publish it everywhere with one more.
Visuals that match
Bring your own media, design in Canva, or generate AI artwork and images — all on-brand, all in one place.
Know what's working
Clear performance insights and recommendations — actionable intelligence, not dashboard overload.
Built to live alongside Otto.
Contello comes from the same team behind Otto, so it fits right into the platform you already run your practice on.
It fits with Otto — but it stands on its own.
Its own subscription & invoice
Billed by Contello, separate from your Otto plan — never bundled onto the same bill.
No contracts, either way
Month-to-month with no commitment. Start or stop whenever it suits your practice.
Works with or without Otto
Contello runs on its own — you don’t need to be on Otto to use it.